'An Industry View of the Organic Baby Food Market Essay\r'

'â€Å"The original fertiliser niche for child- diet processors and sellers may continue to be a window of opportunity for increase sales in an otherwise stagnant industry. ” There ar especial(a) studies done on the essential nipper solid food niche, but it is proven by many studies that its generality and foodstuff share continue to grow at a double digit rate when compared to courtly bollix food products. * Organic baby products averaged around 7. 7% total market share in 2010, and anticipate to be 10. 9% by 2014. * Growth is partially contributed to the expanding sector of consumers buying only innate products.\r\n* It is grand to note that Individual manufactures and retailers are never again expected to achieve growth rate exchangeable that in recent years (since 2000) due to the intensiveness and leveling of the market. A growing number of baby food consumers are realizing the benefits of totals over conventional counterparts, and are in most cases t estamenting to pay a premium for essential products. However; being organic or not organic has yet to make a major determinate in make baby food purchasing decisions.\r\n* The most grand factor influencing the decision to purchase organic vs. conventional remains nutrition. Organic or not organic comes in a very distant quaternary according to a study done by Bond, Thilmany, and Bond. * The same study concluded that although most great deal are willing to pay a premium for organic baby food, it is not considered to be a dominate purchasing factor. * On the other hand, when flavour specifically at consumers who purchase only organic food, organic baby food is among the most popular items purchased.\r\nIllustrations below pissd by Agriculture and Agri-Food of Canada show that per capita dollars worn out(p) on organic baby food and the conglomerate annual growth rate for organic baby food is second only to organic crank cream. With the increasing number reputable companies st arting to produce organic baby food, reliance on â€Å" smart” advertising, product innovation & development, SEO, a unceasing effort to educate consumer awareness, and acquiring shelf shoes everywhere possible is recommended to stay competitive.\r\n* Eating at home and eating healthy are eventful trends that are likely to increase demand for organic foods in general. * The misconception that organic food is only complaisant and purchased by wealthier consumers is fading. Organic products are still considered to be a niche market, but organic package food has increasingly penetrated mass market securities industry retailers such as Wal-Mart and Whole Foods. * On-line sales will continue to increase as population lead more connected and comfortable with technology.\r\n in particular true for the next generation of mothers who are already experts in convenience and on-line shopping. Continue to local anestheticise on developing your e-commerce capabilities. * The o rganic food retail industry is highly fragmented and comprised of many midget local and regional chains. Focusing on expanding into these stores will allow you access to additional locations; therefore increasing brand recognition and influence on consumer decisions. * ready relations with suppliers. Major competitors manufacturing organic baby food include: * Earth’s Best- Gerber.\r\n* Hain Celestial congregation †Happy Family * Happy Baby- Kamut International More at http://www. theorganicpages. com Bottom line; with the national influx of local health food stores and the expanding selection available at grocery stores and boutiques, organic baby food should house for a steady market increase in the years to come. People are increasingly requesting organic products, and like most adopted trends, these parents will happen on their buying habits to their children who will also become devoted patrons. The key to long term achiever will be to stay on aggrandisement of your industry.\r\nThis includes aggressive marketing strategies, developing good demarcation relations with you suppliers and retailers, and actually understanding what your consumers want sooner than telling them what they want. [ 1 ]. Demand for Organic and stodgy Baby Food †Victoria S. LeBeaux, James E. Epperson, Chnng L. Hnang (March 1, 2009) [ 2 ]. Agriculture and Agri-Food of Canada [ 3 ]. Demand for Organic and schematic Baby Food †Batte et al. (2007) [ 4 ]. Datamonitor, Whole Foods grocery store, Inc Market Profile.\r\n'