Selling to the Sexes: a look at sex in advertising and how it appeals to men and women

Sex. It is the angle some used by advertisers these days, and for a constitute reason: it sells. People, both male and female, be intrigued by and attracted to sex. However, we natural be c areful in the manner in which we suggest it. Men and women view sex in different lights. That is wherefore we must keep our audience in mind when manufacture an ad. It is the reason why unrivaled of our recent ads was successful, and another oneness wasnt. The first advertisement was made for our client Calgon, a outhouse product company, and was featured in Cosmopolitan magazine. It advertises their refreshed aroma, Hawaiian Ginger Intense. The ad consists of two people, seen from the shoulders up: a fair sex caressing a man. The woman is attractive, and we see her face. Her eyes are closed and her arm is over the mans shoulder. Her chin rests in the crick of the mans neck, and all we can see of him is the spinal column of his top and shoulders. On the side of his neck wit hout the woman, there is a prominent yellow flower. As advertisers, we were trying to point out the despotic effect this fragrance would have on the woman wearying it. It is an intense new way to wear fragrance, and doing so would present men more(prenominal) attracted to the woman who wears it. We are alike trying to conduct a hint as to what the perfume actually smells like, by having a picture of a bright, cheery flower. This is supposed to work that the scent is fruity and flowery.

The audience of this advertisement is the readers of Cosmopolitan magazine, women who are young, most likely single, and pr obably not affluent. Cosmopolitan is also a ! magazine known for its sexual content, so the women... The issuance is genuinely well introduced and explained nicely. You organized your paper well, letting severally thought process go with the next. Also, a very advanced closing. Excellant work. Sex sells, this statement is so true. Good essay topic, shows how ordination has changed a lot since back then. Good job If you need to get a full essay, site it on our website: OrderCustomPaper.com

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