Introduction

CASE SUMMARY OF (HLL)-JUGGERNAUT THE DILEMMA OF GROWTH Submitted to: Submitted by: Dr. D.D.Swain Abhinav Anand Marketing Management-2 BHU-001  PGDM2011 internationalist focus INSTITUTE BHUBANESWAR INTRODUCTION: Hindustan Lever confine (HLL) is Indias largest unwavering miserable consumer goods company, with attractionship in home and own(prenominal) safekeeping products, foods and beverages and specially chemicals. It has 40 factories across India.

The vision that inspires HLLs 36,000 employees including 1300 managers is to make for everyday ineluctably of people everywhere- to anticipate the aspirations of our consumers and customers and to resolve creatively and competitively with brand products and services which raise the loveliness of breeding. PRODUCTS: The company is having cx brands having distinguishable products line which categorizes of 1)Home & individualised kick which constitutes of successful products such as Pepsodent, Fair&Lovely, hack etc.2)Soaps and Detergents which has brands uniform Lifebuoy,Wheel,Lux etc.3)Foods Beverages consisting of Kwality Ice creams 4)Beverages having Brands same(p) Lipton Taaza,Brooke Bond etc.5)Popular Foods-Annapurna 6)Culinary-Kissan 7)Oils&Fats line has Dalda as its Brand. ISSUES 1. at that place has been retardant in the demand of FMCG vault of heaven because of price decline which is estimated to preserve for a while. 2. Hll inspite of being a market leader is lining stiff competition from centre players in different product segment.e.g. Britannia has been gaining market share with gigantic performance of its tiger biscuits. til now in the companys prime offshoot driver...If you motive to get a lavish essay, order it on our website: Ordercustompaper.com

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