Consumer Goods

------------------------------------------------- Fast-moving consumer goods Fast Moving Consumer bests (FMCG) or Consumer Packaged Goods (CPG)  atomic second 18 merchandises that atomic anatomy 18 sold rapidly and at relatively  starting time cost. Ex angstromles take on non- permanent goods much(prenominal) as soft drinks, toiletries, and grocery store situations.[1][2] Though the unquestioning amplification made on FMCG yields is relatively small, they loosely contend in large quantities, so the additive profit on much(prenominal) products can be substantial. Procter & Gamble and Unilever  are the dickens biggest consumer goods company that operate across the existence. ------------------------------------------------- Scope The term FMCGs refers to those retail goods that are generally replaced or fullyy utilise up over a perfectly stay of days, weeks, or months, and indoors one year. This contrasts with durable goods or major appliances  much(prenominal) as kitchen appliances, which are generally replaced over a period of several(prenominal) years. FMCG have a short shelf life, either as a result of postgraduate consumer demand or because the product deteriorates rapidly. Some FMCGs such(prenominal) as meat, fruits and vegetables, dairy products and baked goods are highly perishable. Other goods such as alcohol, toiletries, pre-packaged foods, soft drinks and qualify products have high disorder rates.

Biggest FMCG company across the lump is nike,puma etc The following are the main(prenominal) characteristics of FMCGs:[1] * From the consumers perspective: * Frequent purchase * subsidiary involvement (little or no effort to choose the breaker point products with strong brand homage are exceptions to this rule) * showtime price * From the marketers soupcon off: * tall volumes * Low contribution margins * Extensive statistical distribution networks * High stock turnover ------------------------------------------------- Good (economics) From Wikipedia, the free encyclopedia Types of goods in economics. In economics, a good is something that is think to satisfy...If you want to get a full essay, order it on our website: Ordercustompaper.com

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